Exposing Valuable Segments Among Customer Date
Customer data provides an opportunity to gather valuable insights into behaviours, expectations. But to realise the full
potential of that data, one must first learn how to interpret it.
Here at Ai-London, we have been experimenting with visualisations of geographic propensity-based market analyses to segment and understand customer data. To ensure these learnings have a real-world application, we have focused our work on a portfolio of Child Trust Funds (CTF’s).
In this new white paper, we explore the opportunity to deploy machine learning on a database of over 100,00 CTF policies.